The Big Lie – The Truth about Advertising by Chuck Anderson 320 pages

£12.00

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British advertising is cynical, clever and witty – the best in the world. American advertising is saccharine, crass and clunky – an insult to the intelligence. Is that so? Does either work? How?

An American adman who has worked in Europe for thirty years deconstructs the conventional wisdom of Adland to disclose at its heart a black hole of ignorance and deceit.

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